NHL’s Seattle team unveils ‘Kraken’ name along with logo, jersey design

Check this out, as the Logo and team name are revealed for the NHL's 32nd team, the Seattle Kraken!

Check this out, as the Logo and team name are revealed for the NHL’s 32nd team, the Seattle Kraken!

The NHL’s Seattle franchise has chosen “Kraken” as its long-awaited team name.

As part of Thursday’s announcement, the Kraken revealed two logos, a word mark and uniforms. The primary logo features a green tentacle shaped like an S, while the secondary logo puts Seattle’s iconic Space Needle inside an anchor.

The home uniforms feature four different colours of blue – deep sea, ice, shadow and boundless – as well as a red stripe along the edge. The road uniforms feature the same coloured trims while swapping the deep sea blue for white.

According to the team website, the name originated from the Giant Pacific Octopus which lives in the waters of Puget Sound near Seattle.

“The Kraken represents the fiercest beast in all the world,” the team’s website reads. “Too large and indomitable to be contained by man (or finned mammal). It instils one message in all opponents whether in our waters, or theirs… Abandon all hope.”

The “S” shaped logo pays tribute to Seattle’s hockey history, specifically the Seattle Metropolitans, who in 1917 became the first team based in the United States to win the Stanley Cup.


The Seattle Krakken’s three logos. (Seattle Krakken)

Seattle will play in the Pacific Division starting in the 2021-22 season, meaning the Arizona Coyotes will move to the Central. The league’s most recent addition will give the NHL an even 16 franchises in the Eastern and Western conferences.

The Oak View Group, which includes sports executive Tim Leiweke, billionaire David Bonderman and filmmaker Jerry Bruckheimer, was granted the franchise on Dec. 4, 2018 paying a US$650 million expansion fee.

As part of the application, the ownership group is financing a $660-million arena renovation, with the goal being to have the building ready for the 2021-22 season.

Kraken design a symbol of Seattle’s character, hockey tradition

Check this out, as the Logo and team name are revealed for the NHL's 32nd team, the Seattle Kraken!

Check this out, as the Logo and team name are revealed for the NHL’s 32nd team, the Seattle Kraken!

The suspense is over, giving way to the rise of a mysterious beast: Say hello to the Seattle Kraken.

The betting favourite from Day 1 to be the team name of the National Hockey League’s 32nd franchise, Seattle will indeed be dubbed for the mythical, deep-sea creature. Standing at what will one day be centre ice at the under-construction Climate Pledge Arena, team president and CEO Tod Leiweke faced a crowd of distanced construction workers-turned-fans and emphasised that this was a process driven by input from the fans who will one day pack the rink.

“We’ve spent two years listening,” he said on the live-streamed event.

Seattle’s character as a city and its rich hockey tradition are all over the primary logo and jersey design. The colour scheme featuring four different shades of blue — deep sea navy, ice blue, shadow blue and boundless blue — draw on Seattle’s maritime heritage. The tentacle-shaped ‘S’ on the front of the sweater is a nod to the Seattle Metropolitans, who played in the Pacific Coast Hockey Association from 1915 to 1924 and, in 1917, became the first American team to win the Stanley Cup.

The club’s secondary logo incorporates the city’s Space Needle into an anchor.

“Hockey’s always been here,” said Heidi Dettmer, the team’s vice-president of marketing. “A sleeping giant waiting to be awoken.”

If the reaction on Twitter is a reliable representation of how the hockey world feels about the unveiling, the Kraken already have their first win. Though some dissenters chimed in, the overwhelming vibe was one of positivity.

Predictably, there were also a few “Let’s get Kraken” dad-style jokes.

For 18 months, Leiweke said, Seattle’s executive group was taking the pulse of the region, looking for that perfect moniker and look. Ever since the NHL awarded the Emerald City the franchise in December of 2018, suggestions have poured in. Sometimes fans voiced their preferences via official polls and sometimes they simply charged up to a member of the new team at a coffee shop and blurted out their favourite choice.

Though there was always a range of options — they could have simply brought back Metropolitans; the Seattle Totems got some love, while Seattle Sockeyes also seemed like a plausible fit — Kraken appeared to be imprinted on a lot of brains from the start.

(Is it too early to play the nickname for the team name game? ‘Skate Squids Skate!’ has a nice ring).

With its name and logo revealed, the club can turn its attention to the next big events on the calendar. General Manager Ron Francis still hasn’t found a coach for the club that will begin play in the 2021-22 season. And, of course, there’s the matter of an expansion draft that will occur after the NHL’s 2020-21 campaign.

Though we won’t know for some time who will wear the Kraken uniform, we do know they’ll be wrapped in the city’s history and look beautiful in blue.